BROOKLYN/AMSTERDAM, March 26, 2025 - Today, XITE, the global music video platform, announced the launch of a new Video On Demand (VOD) integration into Amazon’s Fire TV Channels free streaming service. This marks a major step in expanding XITE’s offering on Fire TV, providing viewers with the ability to explore and enjoy an extensive catalog of on-demand music videos alongside the previously launched lineup of curated FAST channels, as well as via the XITE app.
XITE has been at the forefront of music video streaming innovation since launching its CTV app on Fire TV in 2019, allowing users to access a vast selection of music videos tailored to their preferences. With this new VOD expansion, Fire TV Channels users can now seamlessly discover, play, and enjoy music videos on demand, enhancing their entertainment experience with greater choice and control.
“Our work with Amazon continues to evolve, and this latest VOD integration is a testament to our shared commitment to providing the best music video experience possible,” said Cees Honig, CEO at XITE. “With this new launch we are giving viewers even more ways to engage with their favorite artists and discover music.”
The deeper integration of VOD capabilities brings a new level of interactivity to XITE’s presence on Fire TV Channels. Users can easily access a broad selection of music videos spanning multiple genres, from chart-topping hits to timeless classics. Whether fans want to watch trending pop anthems, dive into hip-hop history, or revisit nostalgic music moments, XITE’s catalog delivers a dynamic and personalized music video experience.
This expansion underscores XITE’s ongoing mission to innovate and redefine how audiences consume music videos. By integrating both FAST and VOD experiences within Fire TV Channels, XITE continues to be the ultimate destination for music lovers looking for premium, curated content. XITE’s VOD and FAST channels are now available on Amazon Fire TV Channels, bringing the future of music video streaming directly to living rooms across the U.S.
XITE aims to offer the best music video experience in the world. Founded in Amsterdam in 2008, the Netherlands, XITE now reaches over 100 million households across Europe, North America, Latin America and Australia through linear networks, interactive TV, and on-demand streaming services. The company revolutionized the way audiences experience music videos by allowing viewers to search, like, and skip through its vast catalog; enjoy channels curated by its team of music experts; and create channels based on genre, era and visual style using its unique Mixer feature. XITE has access to virtually every available music video through agreements with all major and top independent music labels.