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Tyla is this month's XITE Kickstart

BROOKLYN/AMSTERDAM, March 1st 2024 -  Introducing Tyla, the sensational artist hailed as the XITE Kickstart of March. With a captivating blend of R&B and Pop, infused with the vibrant essence of South African Amapiano, Tyla's music transcends boundaries and captivates audiences worldwide. This month you will see her latest music video for ‘Truth Or Dare’ more often on XITE.

Tyla's introduction to the international music scene came with the release of her debut single, 'Getting Late,' featuring Kooldrink. With its infectious blend of R&B and Pop, infused with the unmistakable euphoria of South African Amapiano, the song captured the attention of listeners far beyond the borders of her homeland. What began as a personal expression of creativity soon took on a life of its own, as people from around the world embraced the track, creating TikTok videos and spreading its catchy chorus far and wide.

It was her single 'Water' that truly catapulted Tyla to superstardom. The infectious beat and iconic choreography inspired the Water Challenge, propelling the song to the top of the charts and amassing hundreds of millions of streams in the process. Tyla's star continued to rise, culminating in a powerhouse performance on The Tonight Show Starring Jimmy Fallon and earning her a coveted GRAMMY award for Best African Music Performance.

As she kicked off 2024 with the release of the music video for her single 'Truth or Dare', Tyla shows no signs of slowing down. With her infectious energy, undeniable talent, and unwavering determination, she has rightfully earned her place as the XITE Kickstart of March, captivating audiences around the globe and solidifying her status as one of the most exciting artists to watch in the music industry today!


XITE aims to offer the best music video experience in the world. Founded in Amsterdam in 2008, the Netherlands, XITE now reaches over 100 million households across Europe, North America, Latin America and Australia through linear networks, interactive TV, and on-demand streaming services. The company revolutionized the way audiences experience music videos by allowing viewers to search, like, and skip through its vast catalog; enjoy channels curated by its team of music experts; and create channels based on genre, era and visual style using its unique Mixer feature. XITE has access to virtually every available music video through agreements with all major and top independent music labels. 

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