XITE launches Connected TV ad network

AMSTERDAM, 28 november 2023 - Today, Dutch music video platform XITE announced an important step in its growth strategy. This development includes an expansion of its advertising reach with the addition of premium music label content by the likes of Vevo, Spinnin' Records, and Qwest TV to its network. The expansion is strategically focused on ad sales representation, solidifying XITE's position in the market.

"XITE is growing at a rapid pace and we see that the demand for premium Connected TV inventory is now larger than the supply. In order to offer our advertisers more scale, we have deliberately chosen strong brands with a large, quality reach and premium brand safe content" said Ingmar Rood, VP Global Advertising Sales at XITE.

At a time when linear viewing time is decreasing, XITE is experiencing significant growth in the reach of its interactive TV app and thematic FAST channels. Rood emphasizes. "More and more advertisers are using Connected TV to reach their target audience in the most impactful way. By specifically targeting on age, time or music genre, for example, campaigns become more relevant and effective. To provide more insight into the effect of CTV campaigns, XITE recently started offering brand lift studies."

With this growing ad network, which will soon be rolled out in other European countries, XITE now reaches millions of Dutch viewers on the big screen. The expansion of the reach with reputable partners strengthens XITE's position as the preferred platform for advertisers looking for quality scope on TV.

About XITE

XITE aims to provide the world's best music video experience. XITE was founded in Amsterdam in 2008 and now reaches more than 100 million households in Europe, North America, Latin America and Australia through linear networks, interactive TV and on-demand streaming services. The company has revolutionized the way audiences experience music videos by enabling viewers to search, like and skip through its vast catalog; enjoy channels curated by its team of music experts; and curate channels by genre, era and visual style using its unique Mixer feature. XITE has access to virtually all available music videos through agreements with all major and top independent music labels.

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