BROOKLYN/AMSTERDAM, October 31st 2023 - XITE is embarking on a noteworthy campaign in collaboration with Warner Music Group. Renowned record label Atlantic Records, which is commemorating its 75th anniversary this year, is at the heart of this celebration. Throughout the upcoming month, XITE will pay tribute to the illustrious Atlantic Records catalog on the ‘XITE Icons’ channel, as well as in the interactive XITE CTV App.
This musical journey through the history and present of Atlantic Records will encompass iconic artists ranging from legends like Aretha Franklin and Led Zeppelin, to contemporary superstars such as Ed Sheeran and Cardi B. It's an opportunity to immerse viewers in the rich tapestry of musical history and witness the evolution of some of the industry's most influential voices, making ‘XITE Icons’ a must-watch for music lovers of all generations.
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ABOUT XITE
XITE aims to offer the best music video experience in the world. Founded in Amsterdam in 2008, the Netherlands, XITE now reaches over 100 million households across Europe, North America, Latin America and Australia through linear networks, interactive TV, and on-demand streaming services. The company revolutionized the way audiences experience music videos by allowing viewers to search, like, and skip through its vast catalog; enjoy channels curated by its team of music experts; and create channels based on genre, era and visual style using its unique Mixer feature. XITE has access to virtually every available music video through agreements with all major and top independent music labels.
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