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XITE now available on Roku devices

Interactive music video platform XITE is now available through Roku

XITE’s immersive and interactive music video experience is now available on Roku® devices in the United States. XITE provides the ultimate music video experience, giving viewers access to all music videos in the world which are available through all major and top independent music labels, the option to choose from numerous channels curated by a team of music experts, and the ability to play VJ by creating their own playlist. XITE debuted last December in the U.S. on X1 Xfinity, and launched earlier this year on Amazon Fire TV and Apple TV.

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XITE’s Co-CEO Cees Honig said: “We are very excited to launch our music video platform on Roku devices. Roku continues to lead the streaming TV market in the U.S. and as music videos dominate overall music streaming worldwide, we see a perfect opportunity to combine those worlds and offer our music video experience on the number one streaming TV platform in the United States according to Strategy Analytics.”


XITE features a full catalog of music videos from artists across all major and top independent labels and nearly 100 distinct and constantly refreshed channels focusing on a range of genres, decades, moods, themes and seasonal events. Listen to your favorite latin hits on 'Siempre Latino', celebrate queerness in all shapes, sizes & colors with XITE's 'Spectrum' channel, check out the most iconic musical moments in black history with the 'Roots & Culture' playlist, or simply dance to the latest viral hits in 'Trending'.


Earlier this month, XITE also premiered its services in the United Kingdom and Ireland, exclusively on Samsung.

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XITE aims to offer the best music video experience in the world. Founded in the Netherlands, XITE now reaches 80 million households across Europe and North America through linear networks, interactive TV, and on-demand streaming services. The company revolutionized the way audiences experience music videos by allowing viewers to search, like, and skip through its vast catalogue; enjoy channels curated by its team of music experts; and create personalized channels based on genre, era and visual style using its unique Mixer feature. XITE has access to virtually every available music video through agreements with all major and top independent music labels.


Roku is a registered trademark of Roku, Inc. in the U.S. and in other countries.

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