BROOKLYN/AMSTERDAM, August 5, 2025 – Breakout star sombr has been announced as XITE Featured artist for August. With his unique blend of self-produced pop and visually striking music videos, sombr takes center stage on XITE this month with a spotlight on his biggest hits, standout visuals, and latest release ‘12 to 12’.
At just 20 years old, sombr has captured the attention of the global music scene, not by following trends, but by building his own lane. Hailing from the Lower East Side of New York, the singer, songwriter, and producer broke through with self-made hits like ‘back to friends’ and ‘undressed’, both of which have racked up millions of streams worldwide.
His cinematic music videos feel like mini-films, each packed with style, emotion, and character. His newest video, ‘12 to 12’, brings that same energy — with a surprise guest appearance by Addison Rae.
This month, sombr is the XITE Featured artist, meaning his videos will be in heavy rotation across our channels and app throughout August. With his sharp visuals, authentic sound, and unstoppable momentum, sombr is just getting started.
At XITE, we’re all about giving incredible artists the spotlight they deserve! Every month, we cherry-pick a selection of artists – whether they’re a well-known name or an exciting emerging talent – and give them the ultimate spotlight treatment across our platform. As part of XITE Featured, the artist's music videos receive heavy rotation on our FAST channels and in the XITE TV app ensuring fans can enjoy their videos more often and discover the stories behind their music. Join us as we celebrate the hottest artists!