BROOKLYN/AMSTERDAM, JULY 4, 2024 - This Independence Day, XITE is bringing the party home with dedicated programming on four music video streaming channels. XITE Classic Country, XITE Country Today, XITE Hits, and XITE Rock x Metal are fully curated to celebrate America’s birthday with music videos made for the 4th of July.
Taking the celebration to the next level, XITE is amplifying its Independence Day presence on Pluto TV. On July 4th, two high-profile billboards in New York’s iconic Times Square will showcase XITE Classic Country and XITE Rock x Metal, two of XITE’s channels available on Pluto TV. Alongside this prominent visual, these channels will also enjoy a featured placement within Pluto TV’s channel guide, making it easier than ever for viewers to find and enjoy the special Independence Day programming.
All four XITE channels highlighting the holiday festivities are also widely accessible on leading FAST platforms, including Samsung TV Plus, Amazon Fire TV Channels, and Freevee/Prime Video, allowing viewers across the country to join in the celebration from their preferred devices.
XITE is dedicated to building the best music video experience in the world. Based in Amsterdam, XITE now reaches 100 million households across multiple territories through linear networks, interactive TV apps and on-demand streaming services. The company revolutionised the way audiences experience music videos by allowing viewers to search, like and skip through its entire catalogue, enjoy playlists curated by its team of music experts and create their own playlist based on a genre, decade, style or mood using its unique Mixer feature. XITE has a full music video catalogue through agreements with all major and top independent music labels and distributors, and works to expand this offering every day.