BROOKLYN/AMSTERDAM, July 2 2025 – XITE proudly announces Multi-Platinum, ACM Award-winning Country star Cole Swindell as the XITE Featured artist for July 2025. This means Swindell's latest music video 'We Can Always Move On' will receive enhanced rotation on XITE Country Today throughout the month.
'We Can Always Move On' is a standout track from Swindell’s fifth studio album 'Spanish Moss', released on June 27. The album marks a deeply personal chapter in Swindell’s life, following major milestones including his marriage and the upcoming birth of his first child.
As XITE’s Featured artist, Swindell will be spotlighted through editorial and programming features, bringing his latest music directly to viewers across the country. The increased presence of 'We Can Always Move On' on XITE Country Today is part of the channel’s ongoing commitment to showcasing top-tier country talent and their newest work.
XITE Featured is XITE's dedicated spotlight for the most exciting and impactful artists of today. Each month, we showcase a new artist across our platforms, giving them unparalleled exposure and connecting their music videos with a global audience. As part of XITE Featured, the artist’s latest music video receives high rotation on our FAST channels and in the XITE TV App, ensuring fans can enjoy their new releases more often and discover the stories behind their music.