BROOKLYN/AMSTERDAM, April 28 2025 – XITE, the leading global music video platform, is expanding its footprint in the United States with the launch of two new channels—XITE Christian Hits and XITE Gospel—on Prime Video. At the same time, XITE Christian Hits and XITE Reggae Vibes have joined the growing lineup on Fire TV Channels. These additions further strengthen XITE’s diverse portfolio of curated music video channels, offering viewers new ways to discover and connect with the music they love.
On Prime Video, XITE Christian Hits features an uplifting selection of contemporary Christian music videos, blending heartfelt performances with messages of faith, hope, and love from both established and emerging artists. XITE Gospel celebrates the rich heritage of Gospel music, with soul-stirring classics, modern-day anthems, and themed programming that highlights the genre’s cultural significance and evolution.
Meanwhile, on Fire TV Channels, XITE Christian Hits continues to deliver spiritually enriching content, while XITE Reggae Vibes brings the laid-back energy of reggae to life. With a vibrant mix of timeless tracks and modern grooves, the channel celebrates the genre’s rhythmic soul and global roots.
These latest channels join XITE’s broad selection of genre-spanning offerings on Prime Video, including XITE Celebrates, XITE 80s Flashback, XITE 90s Throwback, XITE Hits, XITE Country Today, XITE Classic Country, XITE Nuevo Latino, XITE Siempre Latino, XITE R&B Classic Jams, XITE Rock x Metal, XITE Just Chill, XITE Rap Game, XITE Hip-Hop Evolution, XITE R&B Feels, and XITE 60s & 70s Groove. With the addition of Christian Hits and Gospel, XITE continues to connect music fans across generations, cultures, and beliefs.
XITE aims to offer the best music video experience in the world. Founded in Amsterdam in 2008, the Netherlands, XITE now reaches over 100 million households across Europe and North America through linear networks, interactive TV, and on-demand streaming services. The company revolutionized the way audiences experience music videos by allowing viewers to search, like, and skip through its vast catalog; enjoy channels curated by its team of music experts; and create channels based on genre, era and visual style using its unique Mixer feature. XITE has access to virtually every available music video through agreements with all major and top independent music labels.