BROOKLYN/AMSTERDAM, September 19, 2024 - XITE, the music video streaming platform recognized for revolutionizing music entertainment, is announcing the expansion of its CTV app to Android TV in the UK, Canada, and Germany. This follows the successful launch of the app in The Netherlands, and US in May of this year, significantly broadening XITE’s reach and making its cutting-edge platform accessible to millions of new households in these key markets.
The launch highlights the smooth integration of XITE's innovative CTV app with Android TV's advanced smart TV features. Audiences in the UK, Canada, and Germany can now effortlessly explore XITE’s vast collection of music videos, experience expertly curated playlists, all from their Android TV devices. This move solidifies XITE’s position at the forefront of on-demand music video entertainment, delivering an unmatched viewing experience to homes across these regions.
“Our partnership with Android TV marks an important step in our ongoing expansion,” said Cees Honig, co-CEO of XITE. “Following our US launch earlier this year, this collaboration allows us to bring our premium content to even more viewers, enhancing their entertainment options and providing the ultimate music video experience directly in their living rooms!”
XITE aims to offer the best music video experience in the world. Founded in Amsterdam in 2008, the Netherlands, XITE now reaches over 100 million households across Europe, North America, Latin America and Australia through linear networks, interactive TV, and on-demand streaming services. The company revolutionized the way audiences experience music videos by allowing viewers to search, like, and skip through its vast catalog; enjoy channels curated by its team of music experts; and create channels based on genre, era and visual style using its unique Mixer feature. XITE has access to virtually every available music video through agreements with all major and top independent music labels.