BROOKLYN/AMSTERDAM, May 31st, 2024 - XITE, the music video streaming platform, renowned for reshaping the music entertainment landscape, proudly announces the arrival of its CTV app on Android TV in the US. This strategic collaboration marks a significant milestone for XITE, that increases its reach in the US to millions of new households.
The launch spotlights the seamless fusion of XITE's cutting-edge CTV app with Android TV's advanced smart TV technology. Viewers will gain direct access to XITE's vast array of music videos, expertly curated channels, and the ability to craft personalized playlists directly from their Android TV devices. With this alliance, XITE is pioneering a new era in immersive, on-demand entertainment, delivering unparalleled music video experiences to homes nationwide through Android TV.
"Teaming up with Android TV marks a significant stride forward for XITE as we continue to broaden our impact and redefine music video consumption," stated Cees Honig, co-CEO at XITE. "Together, we empower viewers with effortless access to our premium content, elevating their entertainment choices and bringing the ultimate music video experience right into their living rooms!"
XITE aims to offer the best music video experience in the world. Founded in Amsterdam in 2008, the Netherlands, XITE now reaches over 100 million households across Europe, North America, Latin America and Australia through linear networks, interactive TV, and on-demand streaming services. The company revolutionized the way audiences experience music videos by allowing viewers to search, like, and skip through its vast catalog; enjoy channels curated by its team of music experts; and create channels based on genre, era and visual style using its unique Mixer feature. XITE has access to virtually every available music video through agreements with all major and top independent music labels.