BROOKLYN/AMSTERDAM, 9 August 2024 - XITE, the global music video platform renowned for redefining the music entertainment landscape, proudly announces the launch of its CTV app on VIZIO, one of the largest TV brands in the United States.
The launch showcases the seamless integration of XITE's innovative CTV app with VIZIO's state-of-the-art Smart TV technology. Viewers can expect a firsthand glimpse into the future of home entertainment, where they can access XITE's extensive library of music videos, curated channels, and build their own personalized playlists directly from their VIZIO Smart TVs.
"Launching with VIZIO represents a significant milestone for XITE as we continue to expand our reach and transform how people consume music videos," said Cees Honig, co-CEO at XITE. "Together, we are empowering viewers with seamless access to our premium content, further enriching their entertainment options and bringing the best music video experience to consumer's living rooms!"
“Through the XITE app, our viewers will be able to experience their favorite music artists in a whole new way,” said Seta Goldstein, Senior Director of Business Development & Partnerships. “With the freedom to personalize their playlists and channels, users can listen and watch according to their preferences, no downloads necessary.”
XITE aims to offer the best music video experience in the world. Founded in Amsterdam in 2008, the Netherlands, XITE now reaches over 100 million households across Europe, North America, Latin America and Australia through linear networks, interactive TV, and on-demand streaming services. The company revolutionized the way audiences experience music videos by allowing viewers to search, like, and skip through its vast catalog; enjoy channels curated by its team of music experts; and create channels based on genre, era and visual style using its unique Mixer feature. XITE has access to virtually every available music video through agreements with all major and top independent music labels.
About VIZIO
Founded and headquartered in Orange County, California, our mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive entertainment and compelling lifestyle enhancements that make our products the center of the connected home. We are driving the future of televisions through our integrated platform of cutting-edge Smart TVs and powerful operating system. We also offer a portfolio of innovative sound bars that deliver consumers an elevated audio experience. Our platform gives content providers more ways to distribute their content and advertisers more tools to connect with the right audience.