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XITE expands its reach in the U.S. with the launch of nine new channels and two hundred on-demand playlists on Samsung TV Plus

BROOKLYN/AMSTERDAM, November 17th 2023 -  Today, global music video platform XITE is unveiling its enhanced partnership with smart TV leader, Samsung. The company is debuting nine new channels in the U.S. on FAST service Samsung TV Plus, and two hundred on-demand playlists in the service’s new dedicated music destination. These launches signify  a significant stride in XITE's mission to solidify its position as a leading global music video platform. 

XITE has been making its mark on Samsung TV Plus in the U.S. market for the past two years, entertaining viewers with four existing channels. With the introduction of these nine new channels, XITE’s offering extends to a grand total of thirteen channels, transforming Samsung TV Plus’ music video landscape and enhancing the options for viewers seeking an unparalleled audiovisual experience. This milestone not only elevates XITE's U.S. presence, but also amplifies the variety of choices available to music enthusiasts in the territory.

'XITE HITS' brings viewers the biggest and freshest hits, providing the ultimate soundtrack for their day. 'XITE Icons' takes consumers on a nostalgic journey through iconic music videos, paying homage to legendary artists and their timeless works. 'XITE Siempre Latino' is a musical time machine, transporting those watching to the vibrant world of Latin music, from the classics to the contemporary. 'XITE Nuevo Latino' introduces viewers to the hottest Latin sounds of today, bringing the spice and rhythm to their day. 'XITE R&B Classic Jams' immerses music lovers in the sultry and soulful world of classic R&B, stirring emotions and memories. 'XITE Only Love' creates a romantic atmosphere with the most heartwarming love songs and videos. 'XITE Country Today' is a guide to the best country hits of the modern era, while 'XITE Country's Finest’ is a musical journey through the greatest country hits ever made, ensuring that every day with XITE is a harmonious adventure. ‘XITE Celebrates’ features an ever-evolving assortment of music videos celebrating the rich tapestry of music culture, special events, holidays, and more. 

Along with this additional array of new FAST channels, XITE is also partnering with Samsung TV Plus to create a new dedicated music destination where fans can easily discover and enjoy songs and artists spanning over 200 playlists. On-demand playlists will cater to a wide range of music tastes in a variety of formats, including: decade-based playlists like ‘90s Country; genre-based playlists like Hip-Hop Icons; and artist-centered playlists for top acts like Beyonce, Ariana Grande, The Weekend, The Rolling Stones, and many more.

Cees Honig, co-CEO of XITE, commented on the Samsung partnership stating: 'In Samsung, we've found an exceptional partner. We're dedicated to co-creating an extraordinary music video experience. The super easy, lean-back experience we introduced to Samsung TV Plus viewers in the US has been taken up a level. Building on the foundation of our existing four channels, we're eagerly anticipating further growth and continued success in our collaboration with Samsung TV Plus."

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XITE aims to offer the best music video experience in the world. Founded in Amsterdam in 2008, the Netherlands, XITE now reaches over 100 million households across Europe, North America, Latin America and Australia through linear networks, interactive TV, and on-demand streaming services. The company revolutionized the way audiences experience music videos by allowing viewers to search, like, and skip through its vast catalog; enjoy channels curated by its team of music experts; and create channels based on genre, era and visual style using its unique Mixer feature. XITE has access to virtually every available music video through agreements with all major and top independent music labels. 


Samsung TV Plus is the go-to service for free, premium entertainment that allows content owners and advertisers to engage consumers at scale. As a leader in free ad-supported TV (FAST) and video-on-demand (AVOD), Samsung TV Plus is the #1 free ad supported app on Samsung Smart TVs, with over 2,200 ad-supported linear channels available globally in 24 countries and across 515M active devices. Samsung TV Plus is accessible on 2016-2023 Samsung Smart TVs, Galaxy devices, Smart Monitors, Family Hub refrigerators, and the web. To learn more, visit

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