The app on Samsung will boast a new interactive user experience (UX) with personalized features. Users will be able to search for and watch their favorite music videos via an extensive catalog of music videos, coupled with close to 100 themed channels. Existing XITE customers on Samsung TV will be automatically migrated over to the new Vevo app. Content can be accessed via a free, ad-supported version or a premium version for $4.99 which gives users an ad-free experience with unlimited skips. Last month the two companies announced a partnership to collaborate on a new Vevo Apple TV app across multiple territories.
Vevo is the world’s largest all-premium music video provider, offering artists a global platform with enormous scale through its distribution partners. Vevo connects artists with their audience globally via music videos and original content, working directly with them to find unique ways to bring their music to life visually. Vevo also works with emerging artists, providing them with a platform of global scale and reach, to find and grow their audience. Reaching 26 billion monthly views globally, Vevo has over 450,000 music videos in its catalogue.
XITE aims to offer the best music video experience in the world. Founded in the Netherlands, XITE now reaches 100 million households across Europe and North America through linear networks, interactive TV apps, and on-demand streaming services. The company revolutionized the way audiences experience music videos by allowing viewers to search, like, and skip through its entire catalog, enjoy channels curated by its team of music experts and create their own channel based on a genre, decade style and mood using its unique Mixer feature. XITE has a full music video catalog through agreements with all major and top independent music labels and distributors.
- Manon Fennis
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VP Marketing
manon@xite.com