New York, 15 October 2020 – Vevo, the world’s leading all premium music video platform, has today announced a partnership with XITE to launch a new music video experience for Apple TV.
Over the past year, Vevo has been working with XITE to effectively monetize its native music video connected TV apps through an ad sales partnership in the US and Europe. The two companies are now expanding that partnership to collaborate on a new Vevo Apple TV app (US, CA, UK, FR, IT, DE, ES, AU, NZ, MX, BR).
The app will bring an extensive catalog of music videos coupled with a new interactive user experience (UX) with personalized features. Users will be able to search for and watch their favorite music videos, while also having access to a number of genre-, mood- and artist-based channels. This new app will be a free, ad-supported experience.
XITE, founded in the Netherlands, reaches millions of households across Europe and North America through linear networks and interactive TV apps. Existing XITE customers on Apple TV will migrate over to the new Vevo app through their Apple TV interface.
This collaborative effort will join an extensive portfolio of connected TV partnerships for Vevo, which include the likes of Samsung TV, Roku, YouTube, Telstra TV, Sky Q, Now TV, Virgin, Pluto TV, Amazon’s Fire TV & Echo Show, Xumo and Vewd.
“Globally we are seeing tremendous growth in the living room. As of this month Vevo has seen a 50% YOY growth in CTV viewing in the US and 26% globally,” said Kevin McGurn, Vevo’s President of Sales and Distribution. “We have already seen success working with the XITE team as their ad sales partner over the past year and this is a great next phase for us both. Joining forces with XITE will mean a total refresh for our Apple TV customers, with an interactive UX and new personalization features but with the same music videos they love. We are pleased to be partnering with them as we continue to bring our content to a growing global audience and celebrate the music video.”
XITE’s Co-CEO, Cees Honig said, “XITE’s sole mission has always been to provide the world with the ultimate music video experience. Now our cutting-edge technology is powering the strength and reach of Vevo’s brand for Apple TV, and their first-in-class ad sales organization. Working together with the Vevo team has pushed both organizations to innovate and think even bigger. I’m excited for consumers and the industry to see what we’ve created with this partnership.”
Vevo is the world’s largest all-premium music video provider, offering artists a global platform with enormous scale through its distribution partners. Vevo connects artists with their audience globally via music videos and original content, working directly with them to find unique ways to bring their music to life visually. Vevo also works with emerging artists, providing them with a platform of global scale and reach, to find and grow their audience. Reaching 26 billion monthly views globally, Vevo has over 450,000 music videos in its catalogue.
*Vevo's viewership in the USA has grown 50% YoY on connected TV in 2020 compared to the same time last year. (Jan-Aug 2019 vs. Jan-Aug 2020). Vevo's global viewership has grown 26% YoY on Connected TV in 2020 compared to the same time last year. (Source: Vevo Internal Analytics, 2020 viewing metrics through 9.13.20.)
XITE aims to offer the best music video experience in the world. Founded in the Netherlands, XITE now reaches 100 million households across Europe and North America through linear networks, interactive TV apps, and on-demand streaming services. The company revolutionized the way audiences experience music videos by allowing viewers to search, like, and skip through its entire catalog, enjoy channels curated by its team of music experts and create their own channel based on a genre, decade style and mood using its unique Mixer feature. XITE has a full music video catalog through agreements with all major and top independent music labels and distributors.
- Manon Fennis
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VP Marketing
manon@xite.com