XITE’s interactive app, offering the ultimate music video experience on TV and OTT-platforms, is now available on Videotron's Helix platform in Canada. The music app gives the Videotron customers access to up to 100 curated music video channels and various interactive features, such as the ‘Mixer’ where you can select a genre, decade and style to create your own music video channel.
Cees Honig, Co-CEO of XITE, said: “We are thrilled to expand our service in Canada and bring our music video experience to the daily lives of Videotron customers. Having this leading telecommunication player add our product to their platform is an amazing opportunity for growth in the Canadian market.”
XITE features a full catalog of music videos from artists across all major and top independent labels, from today’s most popular and trending artists to rising talent. XITE also features nearly 100 diverse and regularly refreshed channels focusing on a range of genres, decades, moods, themes and seasonal events, as well as the ‘Fresh Friday’ channel which is updated each week with the best new music video releases.
- Shelly Powell
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GM, XITE North America
shelly@xite.com
- Manon Fennis
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VP Marketing
manon@xite.com